Frequently Asked Questions
  • What is the Broulim's PLUS Rewards program?
    The Broulim's PLUS Rewards program is a special way for us to give back and say thank you to our guests. There is no card to get the sales price and you never have to clip paper coupons again. With Broulim's you get exclusive sale information, thank you gifts, surprise discounts at the register and rewards just for shopping at Broulim's PLUS Rewards
  • How do I become a member of the Broulim's PLUS Rewards Program?
    There are two easy ways to become a member:

    1. Sign up at the register. Tell the checker that you would like to become a Broulim's PLUS Rewards member, give the checker your phone number and then go home and complete your profile online at

    2. Sign up at the service desk- simply fill out a brochure or talk to our helpful and friendly staff.
  • Do I have to be a Broulim's PLUS Rewards member to shop in the store and get your everyday sale prices?
    No you do not. The Broulim's PLUS Rewards program is just a benefit, not a requirement. You are guaranteed to get our everyday low sale prices every time you walk into our stores, whether you are a Broulim's PLUS Rewards member or not.
  • Is Broulim's PLUS Rewards available at all Broulim's PLUS Rewards stores?
    Plus Rewards is available at all stores and all promotion points can be earned and redeemed at all stores unless otherwise specified.
  • What personal information will be requested and required to sign up?
    You will be asked to share your name, phone number, email, address, birthdate and a few interests. Broulim's and Associated Food Stores are the only parties that have access to your personal information. At no time will we share this information with other parties.
  • I don’t have access to a computer, how can I register?
    If you do not have access to a computer at home, visit the service desk and they will be happy to help you.
  • How many emails will I receive each week if I sign up for Broulim's PLUS Rewards?
    As a member of the program you will receive one email per week with sale items and other promotions. You will periodically receive other emails making you aware of special time sensitive sales, events or recall info. You will also receive an email any time you earn a Broulim's PLUS Rewards offer.
  • Can each family member have their own Broulim's PLUS Rewards account?
    Yes, each family member can be a Broulim's PLUS Rewards member. The best way to do this is sign up one family member, the person that will be the primary account holder. Then go online to and add other family members to the account under secondary users. Each secondary user must have an individual phone number.
  • How many Broulim's PLUS Rewards cards do I get when I sign up?
    When signing up you will not receive a card because the Broulim's PLUS Rewards program does not have a physical card. If you sign up for the program at the checkstand you will be given a temporary registration card that can be thrown away once your profile has been completed at
  • How does the Broulim's PLUS Rewards Points program work?
    Broulim's PLUS Rewards Points is an ongoing program that is based on quarters (13 weeks). You will accumulate Broulim's PLUS Rewards Points for 13 weeks and then have two weeks to redeem your points. You will earn points for every dollar spent. This excludes the purchase of prescriptions, fuel, money orders, gift cards etc. Wallet credits will be awarded based on points earned. See chart below. At the start of each redemption period, you will receive an email with your points earned for the quarter. Be sure to give us your current email address so you won’t miss out!
    Points Wallet Credit
    1500+ $10.00
    1000-1499 $7.00
    600-999 $5.00
  • What is Broulim's PLUS Rewards wallet credit?
    Wallet credit is also known as in-store credit.
  • How can I see my wallet credit?
    There are many ways that you can see your wallet credit balance.
    • Your cashier can tell you each time you shop, once your phone number is entered.
    • Look at the bottom of your receipt – there is an up-to-date balance.
    • Go online at and view your balance.
    • Log into your account with your smartphone- this also works really well on your iPad, Kindle Fire, etc.
  • Can I “cash out” my Broulim's PLUS Rewards wallet credit?
    Think of your Broulim's PLUS Rewards wallet credit as your own in-store credit account. You cannot be given cash from the account, but you can spend your balance on anything in the store except tobacco, alcohol, money orders, fuel, gift cards and prescriptions.
  • What can I spend my Broulim's PLUS Rewards wallet credit on?
    Your Broulim's PLUS Rewards wallet credit can be spent on anything in the store except tobacco, alcohol, money orders, fuel, gift cards and prescription.
  • Can I use a portion of my Broulim's PLUS Rewards wallet credit, or do I need to spend it all at one time?
    You can spend the wallet credit all at one time or just a little at a time. It’s your choice and under your control. Please note that some wallet credits have expiration dates. Make sure you have your email in your profile to receive notification of wallet credit.
  • When I redeem my Broulim's PLUS Rewards offers or my wallet credit, why do I have to show ID?
    For your protection we require ID when redeeming your wallet credit. That way, no one can use their neighbor’s phone number and redeem their neighbor’s balance.
  • How do I complete my online profile?
    To complete your Broulim's PLUS Rewards profile follow these simple steps:

    1. Once you are enrolled at the store, go to
    2. Select “continue” in the bottom right corner Registration box and follow prompts.

    3. You will receive an email with username and temporary password.
    4. Log in with information contained in email.
    5. Update temporary password.
    6. Your Broulim's PLUS Rewards profile is now complete.
  • How do I use my Broulim's PLUS Rewards online profile?
    Are you aware of all the offers and exciting deals you can take advantage of when using your PLUS Rewards program? On the Broulim's PLUS Rewards website you will find how many points you have earned, digital coupons you can add to your account, manage your account preferences and donate to nonprofit organizations.
    Once you are logged in you will see the screen below. It will list your wallet credit, points and coupon savings on the right side of the page. It will also list the newest digital coupons available to you.

    If you are interested in any of the coupons offered you will need to add them to your PLUS Rewards account. If you are interested in the coupon click the “Save to Wallet” button and now it will be available when you visit the store. For more information about coupon click “Details”. See screenshot below.

    In the “Account” tab you can view or change anything pertaining to your PLUS Rewards account. You can also see your wallet credit, point balance, redeemed coupons, and receipts. See options below.

    In the “Nonprofits” tab, you can link your account to a nonprofit organization. When you are linked to an organization they will receive a percentage of your purchases. To link your account click “select” by the organization you would like to support.


If you already registered at the store, complete your profile online so you won't miss out on any Broulim's PLUS Rewards!

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